Indikitch, the Chipotle-style Indian food chain based in New York City that aims to bring Indian food to the masses, is rolling out some new products.
Indikitch's existing menu is reflective of the different cuisines across India. The menu includes these main courses:
- Feast: Includes your choice of main sautéed in traditional sauce with sides of rice, dal, kachumbar, and naan. The meal is representative of North Indian cuisine.
- Biryani: A saffron rice bowl with your choice of main sautéed in biryani sauce, pickled onions, and fenugreek leaves. The bowl is topped with crispy fried onions and includes both pineapple raita and peanut mirchi dressing. This dish is reflective of Mid-South Indian cuisine.
- Dosa: A rice and lentil crêpe filled with your choice of main, sautéed with pickled onions, tawa masala spices, coconut and coriander pestos over romaine lettuce with coriander mayo. The meal represents South Indian cuisine.
While all of these meals are delicious, as Business Insider video producer Joe Avella noted, there's a reason Indikitch isn't yet the next fast casual phenomenon: "Not only do we want it fast, but we want to eat it fast. While we drive, while we walk, while we work." And you can't do that with Indikitch's existing menu.
"We took it to heart," one of Indikitch's principals, Deepak Amin, told Business Insider. "We said that's a challenge."
Amin and his wife, Dipali, who creates all of Indikitch's dishes, spent six to seven months developing the new menu item, which can be eaten on the go.
Enter Indikitch's newest creation: the kati roll, which is madly popular on the streets of Kolkata, India. The kati roll includes of your choice of main rolled up in paratha, or flatbreadlike crust, sauteéd in mint chutney, tandoori pesto, and pickled onions. It's the closest thing resembling a sandwich in India. An order is $9.19 plus tax and includes two rolls.
Two kati rolls. Hollis Johnson
In addition to the kati roll, Indikitch will also be rolling out kulfi, or Indian ice cream, and grab-and-go snacks. The kulfi will be available in pista (pistachio and rosewater) and malai (cooked milk, rosewater, and caradamon).
The kati roll, kulfi, and snacks will debut at Indikitch's Flatiron location (25 W. 23rd St.) on August 3, and its Columbus Circle location (940 8th Ave.) on August 4. The brand is also opening four new locations — three in Manhattan and one in New Jersey.